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Don is dedicated to exceeding the expectations of senior management teams among our Tier One clients. He brings forward innovative strategies and insights to deliver organizational efficiency and effectiveness, optimizing client investments. With extensive skills and experience, Don ensures that teams of any size execute with excellence, consistently delivering progressive and measurable outcomes.
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He began his career as a Senior Consultant with the strategy consulting arm of Deloitte in both the U.S. and Canada. Don expanded his expertise in outsourced sales and marketing client services, leading multiple teams across various categories and achieving thirteen years of significant client growth. His senior leadership roles culminated in a dramatic enhancement of business unit results during his tenure.
As a founding partner, Don helped establish Encore, focusing on delivering best-in-class client engagement services. He holds an MBA from the Ivey School of Business at the University of Western Ontario and an Honours Bachelor of Commerce in Marketing from the University of Guelph.
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Brian guides the strategic and operational capabilities of our organization. He seeks to deliver upon the current and future needs of our clients, combining strong business fundamentals with a results-oriented mindset. Brian fosters environments that empower individuals to contribute at their highest potential—for the ultimate benefit of all stakeholders.
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With over 30 years of senior operational experience in the outsourced sales and marketing industry, Brian brings a wealth of knowledge to enhance client returns and optimize their sales force investments.
He holds a Bachelor of Mathematics degree from the University of Waterloo, majoring in Finance and Information Management Systems, and is a Chartered Professional Accountant. As a founding partner, Brian helped establish Encore, contributing his expertise in operations, business intelligence, and workforce logistics with Tier One organizations across various industries.
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Chris is deeply engaged in our clients' businesses from top to bottom. He operates adeptly in both hands-on and strategic roles, empowering high-performance teams while developing innovative solutions. He continually seeks opportunities to challenge the status quo respectfully, aiming to implement new thinking that drives client sales volumes and bottom-line results.
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With over 30 years of industry experience, Chris has developed and executed more than 25 new programs and key initiatives with Tier One organizations. His contagious energy and precision focus have delivered consistent client growth and heightened employee engagement across sales teams of all sizes. Chris began his career as a Summer Sales Representative at Gatorade in the early '90s and progressed through roles of increasing responsibility in both Canada and the U.S. with various client partners.
As a founding partner, Chris helped establish Encore, continuing his commitment to delivering best-in-class execution for our clients. He is a graduate of the Sheridan Institute of Technology and Advanced Learning, where he studied Business Administration.
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Kevin excels in creating and deploying cutting-edge business intelligence tools, leveraging the best that technology has to offer. He possesses a unique ability to transform concepts into reality by aligning innovative technological processes with our clients' critical business requirements.
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With over 35 years of progressive IT experience, Kevin has held roles including Application Developer, DBA, Business Analyst, and various management positions in data-intensive industries. After spending the early part of his career in the direct marketing industry, he moved into the database marketing field. For more than a decade, Kevin has led the development of advanced field representative technology and data reporting for numerous Tier One companies in Canada.
As a founding member of Encore's leadership team, Kevin has been pivotal in bringing his creative, client-centric approach to every opportunity, delivering exceptional value since the company's inception.
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Monica provides strategic direction in all areas of Human Resources to achieve both organizational and client goals while embodying Encore's core values. She brings over 30 years of human resources experience and has held national, senior HR positions in the retail and outsourced sales and marketing industries. Renowned for leading high-volume HR and recruitment teams that are integrated, responsive, and client-focused, Monica consistently delivers solutions that align with business objectives.
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She holds the Certified Human Resources Leader (CHRL) designation and earned a B.A. from the University of Toronto, specializing in French and German languages.
As a founding member of Encore's leadership team, Monica has been integral to shaping and guiding the People Engagement capabilities of the organization since its inception.
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Gary leverages his diverse background in senior financial roles to focus on financial analysis and operational strategy. His experience expands the traditional finance role to include goal-based business partnering, ensuring daily decisions are strategically sound and maximize benefits for all stakeholders now and in the future.
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With over 35 years of hands-on experience in the private, public, and not-for-profit sectors—including manufacturing, healthcare, printing, and media—Gary operates both creatively and innovatively within controlled environments. He contributes significant value internally at Encore and in our client relationships.
He holds the Certified General Accountant designation and earned his B.A. from the University of Toronto, specializing in Economics and Psychology.
As a founding member of Encore's leadership team, Gary has been instrumental in architecting and directing the organization's financial management systems and solutions from the beginning.
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Shaun brings over 35 years of senior leadership experience in the Consumer Packaged Goods sector and agency roles across Canada and the United States. He leverages his extensive industry knowledge to help shape creative approaches that maximize opportunities for clients to accelerate their sales efforts.
He began his career in Sales and Operations Management at Coca-Cola, honing his expertise in driving operational excellence and strategic growth. Motivated by entrepreneurial vision, Shaun joined CIM, a startup in the sales and marketing arena. Over 15 years, he played a pivotal role in its success, leading to its acquisition by Mosaic Sales Solutions in 2012. Shaun then advanced to serve as President of Acosta Canada and later as President of Strategic Channels North America.
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In 2017, Shaun assumed leadership of The Grocery Foundation in Canada. He joined the Encore team in 2021, bringing his commitment to innovative solutions and his expertise in accelerating sales efforts to our organization.
Shaun holds an Honours Business Administration (HBA) degree from the Ivey School of Business at the University of Western Ontario, underscoring his strong foundation in business leadership.
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Ken has leveraged over 40 years of experience to provide proven sales strategy and deployment advice to some of Canada's largest companies. He was instrumental in developing collaborative solutions on sales go-to-market strategies and sales force optimization, helping Tier One organizations accelerate revenue growth and maximize sales team performance.
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He began his career at Proctor and Gamble, where he held multiple roles of increasing responsibility, including National Sales Manager. Ken's extensive background in sales management and client service, particularly in the outsourced sales and marketing industry, equipped him to re-engineer sales organizations and manage transitions in the evolving Canadian marketplace.
As a founding partner, he helped establish Encore, contributing his extensive expertise to the firm's foundation. Ken retired from Encore in 2022, leaving a legacy of excellence in corporate development and client service.
Ken is a graduate of St. Clair College in Windsor, with a Business Administration degree majoring in Marketing.
Tony LaSorda - Founding Partner (In Memoriam)
Tony brought a unique blend of skills in sales strategy and operational design. As a founding partner of Encore, he was instrumental in establishing the vision and operating principles that continue to guide our team today. Although he passed away early in 2011 shortly after Encore's launch, his legacy lives on, and he would have been proud of what the team has built subsequently.
Graduating with an Honours B.A. in Business and Human Resources from the University of Windsor in 1978, Tony began his career at Procter & Gamble Canada, working in Sales, Marketing, and Merchandising. In 1986, he left to found his own company, Sales & Merchandising Group, where he pioneered the third-party industry in Canada by providing outsourced sales, merchandising, and event marketing services.
Ten years later, Sales & Merchandising Group merged with Mosaic Group Inc., and as Vice-Chairman/CEO for North America, Tony led the company's expansion into the U.S. through strategic acquisitions. His leadership dramatically increased North American revenue and expanded the client base across various industries, including consumer packaged goods, financial services, technology, and more.